MOOSE TOYS UNLEASHES BEAST LAB; REINVIGORATES ACTION FIGURE CATEGORY WITH FIRST-OF-ITS-KIND EXPERIMENT-BASED PLAYSET

Playset gives kids the power to create jaw-some electronic action figures and ‘save the world’

LOS ANGELES, Aug. 29, 2023 /PRNewswire/ — Moose Toys, a leading innovator in the toy industry, combines several of its signature play patterns — multi-layered creative playsets, action figures and storytelling — in this year’s hottest holiday toy, Beast Lab. From start to finish, this first-of-its-kind interactive playset engages kids in an experiment-based process as they create their own beast: a jaw-some shark-inspired electronic action figure to save the world. Beast Lab will be available at major retailers nationwide online Sept. 1 and in-store Oct. 1. Prior to launch, Beast Lab has already received early toy industry buzz with a Creative Toy of the Year nomination from The Toy Foundation.