Bani Pasricha, a biotechnologist by education, brought her love for natural history and art to life through founding the New Delhi based label in 2011. The brand spirit is encapsulated by a vintage heart with a contemporary soul. Bani has worked with a number of Indian television personalities including Rashami Desai, Sunny Leone, Esha Gupta and Sophie Chaudhary. The brand has been seen in London, Dubai and Cannes and has been featured in Harpers Bazaar and Cosmopolitan.
