Female Sex Toys Market size to grow at a CAGR of 13.24% from 2022 to 2027, Driven by a significant increase in the number of sexual wellness initiatives – Technavio

NEW YORK, March 31, 2023 /PRNewswire/ — The female sex toys market is estimated to grow by USD 20,787.22 million from 2022 to 2027. The growth momentum will progress at a CAGR of 13.24% during the forecast period. The market is segmented by distribution channel (online stores, retail outlets, and specialty stores), type (vibrators, rubber penises, and others), and geography (APAC, Europe, North America, South America, and Middle East and Africa). The market share growth of the online stores segment will be significant during the forecast period. Online stores are a popular distribution channel for the sales of female sex toys. These stores allow consumers to view, select, and place orders without revealing their identity. It also helps them to compare the products of various brands and make purchases conveniently. The growth of this segment can be attributed to factors such as the increase in the number of buyers, which will subsequently drive the growth of the market during the forecast period. One of the major factors expected to drive the growth of the global female sex toys market is a significant increase in the number of sexual wellness initiatives. These initiatives are undertaken by various companies and organizations and aim to promote awareness about the importance of sexual health. They also raise awareness about sexual health issues and encourage people to practice safe sex. Discover some insights on market size historic period (2017 to 2021) and forecast market data (2023-2027) before buying the full report - Request a sample report     

Female sex toys market insights –

• Vendors: 15+, Including Bad Dragon Enterprises Inc, Bijoux Indiscrets SL, BMS Factory, Crave Innovations, Dame Products Inc., Happy Valley Toys, Holistic Wisdom Inc, Hot Octopuss Ltd, JIMMYJANE, LELOi AB, Lovehoney Group Ltd., Minna Life Inc, Mr. Wills House of Thrills, PinkCherry, Sainsburys Group, Tantus Inc., TENGA Co. Ltd., Unbound Shop, Vibease Pte Ltd, and WeVibe among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors

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Female sex toys market – Vendor Insights

The global female sex toys market consists of several vendors offering differentiated products. The growing popularity of female sex toys among end-users encourages many vendors to expand their product offerings with new variants of their products. Owing to the increasing popularity of these products, many vendors are focusing on the R&D of new products with multifunctional benefits using natural ingredients. Some vendors expand the sales of female sex toys by launching their products on online platforms.

Female Sex Toys Market – Market Dynamics

Major Trends – 

The growing preference for customized female sex toys is a major trend influencing the female sex toys market during the forecast period. Vendors in the market have started offering customized and custom-made products. They allow consumers to customize products online. Customized female sex toys address the different needs of consumers. For instance, Wobbling Willy, a female sex toy manufacturer, offers customized sex toys online and allows consumers to engrave faces on body-safe silicone products. Therefore, the availability of customized female sex toys is expected to increase the sales of such products, which will enable vendors to gain a competitive advantage and, in turn, drive the growth of the female sex toys market during the forecast period.

Key challenges – 

A major challenge impeding the market growth of female sex toy products is the lack of advertising opportunities for sex toys. Advertising and marketing are some of the factors that increase the sales of products. However, government authorities across the world restrict campaigns and advertisements that promote female sex toys, and this may also lead to litigation in some countries. Social media companies have stringent standards for promoting female sex toys. Hence, vendors find it difficult to obtain approvals from social media companies to advertise their products. Hence, the lack of advertising opportunities for female sex toys negatively impacts sales and hinders the growth of the market.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

The female sex toys market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this Female Sex Toys Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the female sex toys market between 2023 and 2027
• Precise estimation of the size of the female sex toys market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the female sex toys market across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of female sex toys market vendors

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Related Reports:

The sex toys market size in Japan is expected to grow by USD 774.29 million from 2022 to 2026, and the market’s growth momentum will accelerate at a CAGR of 9.86%. The rising demand for remote-controlled sex toys is one of the major drivers impacting the sex toys market growth.

The sex toys market size is expected to increase to USD 19.85 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 11.27%. A key factor driving growth in the sex toys market is the increasing popularity of sex toys globally.

Browse for Technavio Consumer Staples market reports     

Table of Contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global female sex toys market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Global female sex toys market 2017 – 2021 ($ million)

• 4.2 Distribution channel Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Distribution channel Segment 2017 – 2021 ($ million)

• 4.3 Type Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 30: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Online stores – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Online stores – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Online stores – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Online stores – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Online stores – Year-over-year growth 2022-2027 (%)

• 6.4 Retail outlets and specialty stores – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Retail outlets and specialty stores – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Retail outlets and specialty stores – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Retail outlets and specialty stores – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Retail outlets and specialty stores – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel 
• Exhibit 42: Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 43: Chart on Type – Market share 2022-2027 (%)
• Exhibit 44: Data Table on Type – Market share 2022-2027 (%)

• 7.2 Comparison by Type
• Exhibit 45: Chart on Comparison by Type
• Exhibit 46: Data Table on Comparison by Type

• 7.3 Vibrators – Market size and forecast 2022-2027 
• Exhibit 47: Chart on Vibrators – Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Vibrators – Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Vibrators – Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Vibrators – Year-over-year growth 2022-2027 (%)

• 7.4 Rubber penises – Market size and forecast 2022-2027 
• Exhibit 51: Chart on Rubber penises – Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Rubber penises – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Rubber penises – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Rubber penises – Year-over-year growth 2022-2027 (%)

• 7.5 Others – Market size and forecast 2022-2027 
• Exhibit 55: Chart on Others – Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Others – Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Type 
• Exhibit 59: Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 APAC – Market size and forecast 2022-2027 
• Exhibit 65: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027 
• Exhibit 69: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 North America – Market size and forecast 2022-2027 
• Exhibit 73: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027 
• Exhibit 77: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 81: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027 
• Exhibit 85: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027 
• Exhibit 89: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 Japan – Market size and forecast 2022-2027 
• Exhibit 93: Chart on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.11 Germany – Market size and forecast 2022-2027 
• Exhibit 97: Chart on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.12 UK – Market size and forecast 2022-2027 
• Exhibit 101: Chart on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

11 Vendor Landscape

• 11.2 Vendor landscape
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 Bad Dragon Enterprises Inc 
• Exhibit 112: Bad Dragon Enterprises Inc – Overview
• Exhibit 113: Bad Dragon Enterprises Inc – Product / Service
• Exhibit 114: Bad Dragon Enterprises Inc – Key offerings

• 12.4 Bijoux Indiscrets SL
• Exhibit 115: Bijoux Indiscrets SL – Overview
• Exhibit 116: Bijoux Indiscrets SL – Product / Service
• Exhibit 117: Bijoux Indiscrets SL – Key offerings

• 12.5 BMS Factory
• Exhibit 118: BMS Factory – Overview
• Exhibit 119: BMS Factory – Product / Service
• Exhibit 120: BMS Factory – Key offerings

• 12.6 Dame Products Inc.
• Exhibit 121: Dame Products Inc. – Overview
• Exhibit 122: Dame Products Inc. – Product / Service
• Exhibit 123: Dame Products Inc. – Key offerings

• 12.7 Holistic Wisdom Inc
• Exhibit 124: Holistic Wisdom Inc – Overview
• Exhibit 125: Holistic Wisdom Inc – Product / Service
• Exhibit 126: Holistic Wisdom Inc – Key offerings

• 12.8 Hot Octopuss Ltd
• Exhibit 127: Hot Octopuss Ltd – Overview
• Exhibit 128: Hot Octopuss Ltd – Product / Service
• Exhibit 129: Hot Octopuss Ltd – Key offerings

• 12.9 JIMMYJANE
• Exhibit 130: JIMMYJANE – Overview
• Exhibit 131: JIMMYJANE – Product / Service
• Exhibit 132: JIMMYJANE – Key offerings

• 12.10 Lovehoney Group Ltd.
• Exhibit 133: Lovehoney Group Ltd. – Overview
• Exhibit 134: Lovehoney Group Ltd. – Product / Service
• Exhibit 135: Lovehoney Group Ltd. – Key offerings

• 12.11 Minna Life Inc
• Exhibit 136: Minna Life Inc – Overview
• Exhibit 137: Minna Life Inc – Product / Service
• Exhibit 138: Minna Life Inc – Key offerings

• 12.12 Mr. Wills House of Thrills 
• Exhibit 139: Mr. Wills House of Thrills – Overview
• Exhibit 140: Mr. Wills House of Thrills – Product / Service
• Exhibit 141: Mr. Wills House of Thrills – Key offerings

• 12.13 PinkCherry
• Exhibit 142: PinkCherry – Overview
• Exhibit 143: PinkCherry – Product / Service
• Exhibit 144: PinkCherry – Key offerings

• 12.14 Sainsburys Group
• Exhibit 145: Sainsburys Group – Overview
• Exhibit 146: Sainsburys Group – Product / Service
• Exhibit 147: Sainsburys Group – Key offerings

• 12.15 Tantus Inc.
• Exhibit 148: Tantus Inc. – Overview
• Exhibit 149: Tantus Inc. – Product / Service
• Exhibit 150: Tantus Inc. – Key offerings

• 12.16 TENGA Co. Ltd.
• Exhibit 151: TENGA Co. Ltd. – Overview
• Exhibit 152: TENGA Co. Ltd. – Product / Service
• Exhibit 153: TENGA Co. Ltd. – Key offerings

• 12.17 WeVibe
• Exhibit 154: WeVibe – Overview
• Exhibit 155: WeVibe – Product / Service
• Exhibit 156: WeVibe – Key offerings

13 Appendix

• 13.2 Inclusions and exclusions checklist 
• Exhibit 157: Inclusions checklist
• Exhibit 158: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 159: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 160: Research methodology
• Exhibit 161: Validation techniques employed for market sizing
• Exhibit 162: Information sources

• 13.5 List of abbreviations 
• Exhibit 163: List of abbreviations

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