Thirty Madison’s Nurx and Cove partner with Talkspace to expand mental health support for more than half a million women

The leading specialty telemedicine company teams up with leading behavioral health company to broaden access to mental health treatment and therapy for women

NEW YORK , April 25, 2024 /PRNewswire/ — Thirty Madison, the specialty telemedicine company operating Keeps, Cove, and Nurx, today announced a partnership with Talkspace, a  leading online behavioral health company, to expand comprehensive mental health offerings for more than half a million women.

Talkspace will serve as the recommended therapy partner for Thirty Madison brands Nurx, the leader in specialty, comprehensive care in women’s health, and Cove, the largest virtual clinic treating migraine. Nurx and Cove, which currently offer mental health treatment focused on medication management for conditions like anxiety, depression, and more, will now connect patients with new therapy options under Talkspace, including online therapy with a dedicated, licensed provider and its self-guided app.

Too many people experience mental health conditions and are unable to access the care they need,” said Caroline Hofmann, chief business officer at Thirty Madison. “Since we began offering Nurx patients mental health treatment in 2022, we have seen consistently strong and increasing demand. There is a clear need for women to have more affordable options at their fingertips. Asynchronous care is effective and convenient, and we’re excited to expand by partnering with Talkspace for therapy.”

Talkspace will also connect patients to Nurx’s comprehensive care options for women across reproductive and sexual health, dermatology, and more. Talkspace patients interested in migraine care can be connected to Cove: 60% of patients with migraine report being diagnosed with anxiety disorders, and 50% of patients with migraine report being diagnosed with depression.

Thirty Madison shares our commitment to eliminating common barriers to comprehensive, high-quality care,” said Natalie Cummins, chief business officer at Talkspace. “Our licensed providers can treat mental health conditions through both live virtual sessions and asynchronous messaging on our secure platform. With Nurx’s comprehensive women’s health offering and Cove’s migraine offering, we can now provide women with whole person care and help them to become their best, healthiest selves.”

The partnership marks a significant step forward in expanding access to mental health services, particularly for women who may face barriers to traditional in-person therapy. By joining forces, Thirty Madison and Talkspace aim to address the growing demand with mental health experts and asynchronous care, readily available for patients whenever they need it.

About Thirty Madison  
Thirty Madison offers end-to-end, high-quality virtual specialized care for patients experiencing a range of conditions. Through its brands — Keeps for men’s hair loss, Cove for migraine, and Nurx for women’s health — Thirty Madison supports the unique needs of its patients with ongoing access to personalized care and specialty-level telemedicine. Thirty Madison’s unique care model delivers care that is accessible, affordable, and focused on improving outcomes. Learn more at

About Talkspace
Talkspace (NASDAQ: TALK) is a leading virtual behavioral healthcare provider committed to helping people lead healthier, happier lives through access to high-quality mental healthcare. At Talkspace, we believe that mental healthcare is core to overall health and should be available to everyone.

Talkspace pioneered the ability to text with a licensed therapist from anywhere and now offers a comprehensive suite of mental health services, including therapy for individuals, teens, and couples, as well as psychiatric treatment and medication management (18+). With Talkspace’s core therapy offerings, members are matched with one of thousands of licensed therapists within days and can engage in live video, audio, or chat sessions, and/or unlimited asynchronous text messaging sessions.

All care offered at Talkspace is delivered through an easy-to-use, fully-encrypted web and mobile platform that meets HIPAA, federal, and state regulatory requirements. More than 130 million Americans have access to Talkspace through their health insurance plans, employee assistance programs, our partnerships with leading healthcare companies, or as a free benefit through their employer, school, or government agency.

For more information, visit

SOURCE Thirty Madison

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