BEEUP Becomes Official Partner of the Inter Miami CF Academy

David Beckham’s Honey-Based Snack Brand Teams Up to Support the Next Generation of Athletes

LOS ANGELES and MIAMI, Aug. 12, 2025 /PRNewswire/ — BEEUP, the honey-based fruit snack brand for active kids and families, co-founded by former athlete David Beckham and brand entrepreneur  Shaun Neff, is proud to announce it is an Official Partner of Inter Miami CF Academy. As part of the partnership, BEEUP will support the Academy through key moments, including sponsoring games, tournaments, and team events throughout the year.

Enhancing the BEEUP and Inter Miami CF Academy partnership, Inter Miami CF First Team standout and Academy product Benjamin Cremaschi has joined the BEEUP squad as a brand ambassador. Twenty-year-old Cremaschi is a proud South Florida native who made history as the first player to progress from MLS NEXT to MLS NEXT Pro, to MLS, and debut for the USMNT. A Key Biscayne-raised Argentine-American, he became the youngest Inter Miami player to register a First Team assist and was ranked No. 2 on the 2023 MLS 22 Under 22 list. Cremaschi played youth soccer with Weston FC, winning the inaugural MLS NEXT Cup and earning the Golden Ball as best player. He was the youngest member of the U.S. Olympic squad in 2024.

To kick off the partnership, BEEUP hosted a VIP experience at Inter Miami CF Academy, bringing together a curated group of moms and their kids for an immersive brand celebration. The event featured a complete suite takeover and included a special appearance by professional soccer player and BEEUP ambassador Sydney Leroux, as well as creators Salomé Andrea and Jessi Malay. The day included a fully curated BEEUP activation for the kids at Inter Miami’s Florida Blue Training Center where they got the opportunity to interact and test their skills with Inter Miami Academy players.

David Beckham, Co-Founder of BEEUP said, “When I speak to young people about playing soccer, I always say that the two most important things are to work hard and have fun – and that is what BEEUP is all about. I am excited to see Inter Miami CF and BEEUP come together in this new partnership for the Academy.”

“We’re building something special with BEEUP, and this partnership represents the spirit and commitment to active lifestyle for kids at the heart of our brand,” said Shaun Neff, Co-Founder of BEEUP. “This is just the beginning, and we’re so excited to have such an incredible group to partner with.”

Content from the partnership will be shared on Instagram @beeupsnacks and through BEEUP‘s social media throughout the season. BEEUP is available nationwide at Target, Target.com and on the BEEUP website. Learn more at beeupsnacks.com.

About BEEUP
BEEUP is the snack brand for active kids, powered by real honey. Co-founded by David Beckham and Shaun Neff, BEEUP is shaking up the kids’ snack aisle with standout design, bold flavors, and simple ingredients, all rooted in the natural energy of honey. BEEUP fuels active families with wholesome, feel-good energy. Learn more at beeupsnacks.com or follow along on Instagram @beeupsnacks.

About Inter Miami CF Academy
Officially launched in 2019 prior to Inter Miami’s first season in MLS, the Inter Miami CF Academy presented by Baptist Health is central to the Club’s mission of developing the best pro player pathway in North America. Inter Miami has signed 10 Academy products to professional First Team contracts, with several contributing to major First Team milestones, including the 2023 Leagues Cup title, a historic 2024 season, and a remarkable participation on the global stage at the 2025 FIFA Club World Cup. The fully integrated system includes U-12 through U-20 teams, MLS NEXT Pro’s Inter Miami CF II, and the MLS First Team—all based at the Florida Blue Training Center. Teams compete in the Florida Academy League, MLS NEXT, and UPSL. The Academy also hosts the annual Dreams Cup, a premier youth tournament that continues to grow, drawing top teams from Florida, across the U.S., and around the world for a high-level competitive and cultural experience.

MEDIA CONTACT
Olivia Flores
www.startrco.com
847.309.5220
[email protected] 

SOURCE BEEUP