Giving Parents a Gut Check: Happy Baby Organics Teams Up with Jenna Dewan for Happy Babies Poop, an Educational Campaign & Children’s Book to Help Parents Make Sense of the Mess

As the only USDA organic infant formula with pre- and probiotics, Happy Baby is driving the conversation around baby’s gut health and the foundation it helps set for future health.

• The #1 organic infant nutrition brand¹ – Happy Baby – is shining a spotlight on the importance of baby’s gut health with the launch of Happy Babies Poop – helping parents connect what goes in the belly to what comes out in the diaper through fun, educational, interactive resources and feeding solutions.
• The brand has teamed up with three-time mom Jenna Dewan to bring digestible gut facts and belly laughs to baby’s read & feed routine with the “Happy Babies Poop“ children’s book – available now for pre-order with any one-time or subscription purchase of Happy Baby formula at: HappyFamilyOrganics.com/HappyBabiesPoop.
• As the only USDA organic infant formula with both pre- and probiotics, Happy Baby wants to help parents understand the critical role gut health plays in helping to shape a child’s health for years to come.

NEW YORK, Oct. 8, 2025 /PRNewswire/ — Whether it plops or whether it ploops, one thing’s for sure: Happy Babies Poop. Happy Baby, the #1 organic infant nutrition brand, is teaming up with up with three-time mom and celebrated actress and dancer, Jenna Dewan, for a gut health-focused campaign and educational children’s book Happy Babies Poop. The book, co-authored by Happy Baby and Jenna Dewan, brings fun gut facts and belly laughs through the adventure of one brave drop of formula as it moves through baby’s tummy with the help of its trusty friends – pre- and probiotics. It’s a digestible story that shows how important it is to follow your gut (literally!) all the way to the diaper. Available to pre-order now, “Happy Babies Poop” is a great addition to the read & feed routine with your child, as you learn together about the messy and important role baby’s gut health (via their poop!) can play in promoting a step toward a healthier future.