MIELLE LAUNCHES FIRST AD CAMPAIGN ‘FROM ONE QUEEN TO ANOTHER,’ DISMANTLING BEAUTY SECRET ‘GATEKEEPING,’ AND FORGING SISTERHOOD THROUGH AWARD-WINNING TEXTURED HAIR PRODUCTS

Founder & CEO, Monique Rodriguez, and Brand Ambassador and Basketball Champion Angel Reese Featured ‘Passing the Crown’ as a Symbol of One Queen Recognizing Another

Recently Announced Partnerships with the WNBA, and Now with Howard University’s Swimming and Diving Team, Address Unique Hair Needs of Athletes with Textured Hair

MERRILLVILLE, Ind., Sept. 14, 2023 /PRNewswire/ — In a nod to the power of a good hair product referral and who really is the IT girl when it comes to having the best-kept beauty secrets, Mielle, an award-winning textured hair care brand, launches the brand’s first-ever ad campaign, “From One Queen to Another.” The campaign features CEO and Founder Monique Rodriguez – as Queen of the Textured Haircare Category – and women’s basketball champion, Angel Reese – as Queen of the Court. From today’s launch through 2024, the campaign will celebrate and inspire queens to step into their greatness with a presence at key cultural events, on-site activations, and panels, while spotlighting the award-winning Mielle Pomegranate & Honey collection.