Opening of Expo 2025 Osaka
On 13 April 2025 the World Expo kicks off in Osaka, Japan. The Netherlands is participating with a pavilion based on a circular design concept and on the theme of ‘Common Ground’. The pavilion underlines the importance of international cooperation on major challenges such as the energy transition and maintaining a liveable planet. For six months, an extensive programme will support Dutch companies, knowledge institutions and other organisations in connecting with Japan, fostering new partnerships and strengthening existing ones.
Taking part in Expo 2025 brings opportunities to deepen bilateral relations with Japan. As a reliable partner in East Asia, and the world’s fourth largest economy, Japan is important to the Netherlands. This year marks 425 years of ties between our two countries. These longstanding relations form the basis for strong cooperation in areas such as security, economic resilience, trade, agriculture, food security, defence, cyber protection and innovation.
Minister for Foreign Trade and Development, Reinette Klever: ‘Expo 2025 is a unique opportunity for Dutch companies and knowledge institutions to present their expertise to a large international audience. As a powerhouse of innovation, the business community plays a vital role in addressing global challenges, such as those related to food security and health.’
Potential growth sectors
Over the course of six months, an extensive programme of more than 100 events will give Dutch companies and institutions the opportunity to present themselves and meet Japanese companies. Various theme weeks will focus on potential growth sectors such as food, health, energy and tech, and there will be an ongoing cultural programme with work by Dutch artists and ensembles. Six economic missions will visit from the Netherlands. On the 22nd of April Prime Minister Schoof will officially open the Netherlands pavilion during his visit to Japan.
Common Ground
The Netherlands’ participation is inspired by its unique relationship with water. Our country’s location, partly below sea level, taught us centuries ago to work with each other. Now, as we face new challenges in 2025, cooperation is once again of great importance, this time on an international level. The Netherlands therefore invites Japan and other countries to join it on common ground and work together on solutions.
Pavilion based on circular design concept
The Netherlands pavilion was designed and built by Dutch-Japanese consortium A New Dawn (AND BV), consisting of architecture firm RAU, engineering consultancy DGMR, experience design studio Tellart and Japanese construction company Asanuma. The design consists of a rectangular building with a luminous sphere in the centre, symbolizing a ‘man-made sun’: a clean and endless energy source. On the outside are slats shaped like ocean waves. Together these are exactly 425 metres long, in honour of the 425-year trade relationship with Japan. The pavilion is also an excellent example of circular construction. Records have been kept of exactly what materials have been used, so that nothing goes to waste. After Expo the pavilion will be dismantled and the materials reused.
Interactive visitor experience
When visitors arrive at the pavilion, they are given a small luminous sphere. This reacts to installations at various points in the building, taking them on a journey through the history of the Netherlands and Japan and our battle against water. In the highlight of the show, visitors step into the large sphere in the centre of the pavilion to see an AI film in a 360-degree dome. Before they exit, visitors can share their own ideas and dreams for the future through an interactive artwork.
Dutch innovations
The pavilion revolves around ten impressive Dutch innovations, all harnessing the power of nature. In their own way, each contributes to changing how we generate energy, travel and grow food. Among the innovations being showcased are cultivating fish from cells (Upstream Foods), harnessing ocean waves to generate electricity (Weco) and using self-steering boats for fast and clean transport (Roboat).
Expo 2025 Osaka runs from 13 April to 13 October 2025. Around 160 countries and organisations are participating. The exhibition organisers are expecting more than 28 million visitors.
Originally published at https://www.government.nl/latest/news/2025/04/10/opening-of-expo-2025-osaka
