Baby Dove Launches #BabySkin Advice on TikTok with Leading Dermatologists and Pediatricians

New Initiative Seeks to Help Alleviate New Parents’ Anxiety About Their Baby’s Delicate Skin by Providing Expert Advice

ENGLEWOOD CLIFFS, N.J., Feb. 28, 2023 /PRNewswire/ — Today, Baby Dove launched ‘#BabySkin Advice,’ on its TikTok page @BabyDoveCare. The series provides expert advice from leading dermatologists and pediatricians to help parents in search of trusted products to care for their newborns unique and delicate skin needs.

A recent Baby Dove survey reveals that 92% of new moms feel it’s stressful when their new baby arrives.¹ And while the stress of caring for a newborn is common, Baby Dove is helping new parents trust their way when it comes to at least one daunting task; taking care of their baby’s delicate skin.

Within Baby Dove’s TikTok social series, the expert will directly respond to recently posted videos by overwhelmed new parents and offer personalized healthcare professional counsel on a variety of important baby skincare topics like baby’s skincare routine in the dry winter months, proper care and considerations for babies with Melanin-rich skin, and more.

Baby Dove is partnering with pediatricians who have decades of experience working with parents to address common and unique skin issues. Experts include:

“At Baby Dove, care is at the heart of everything we do – from arming parents with gentle products that care for baby’s delicate skin, to supporting new parents as they embark on this exciting journey,” says Neha Minj, Brand Director and Head of Operations & Engagement for Baby Dove, US. “We are thrilled to join our partners to provide expert advice, trusted resources and deliver on our promise to offer products designed to give your baby’s delicate skin ultra-gentle care. From our research, we uncovered that 4 out of 5 parents switch to the Baby Dove Rich Moisture Collection products when they try it. With expert advice, coupled with these products, we aim to give parents everything they need to care for their little one’s delicate skin.”

Baby Dove’s Rich Moisture skin products include Rich Moisture Hypoallergenic Wash,a tear-free tip-to-toe wash gently cleanses baby’s delicate skin, retains natural skin moisture and is made with prebiotic moisturizer and 100%skin-natural nutrients. * The Rich Moisture Hypoallergenic Lotion replenishes skin essential nutrients to help baby’s skin retain its natural moisture, sooths dry skin from first use and provides 24 hours of moisture, leaving baby’s skin feeling soft and delicately scented.

“This will be my second year partnering with Baby Dove and I’m impressed by the brand’s products and ongoing commitment to ‘meeting parents where they are’ by encouraging them to trust their way as the seek the right techniques and products to care for their baby’s skin,” said Dr. Latanya Benjamin. “As a dermatologist with a special interest in caring for melanin-rich skin, I’m eager to not only offer my advice to all parents, but also provide support to parents raising babies of color who often have sensitive skin that’s prone to irritation.”

“As a professional dedicated to helping parents and families raise the next generation with the best care, I am excited to partner with Baby Dove to share my tips and tricks on baby skincare on an engaging platform like TikTok,” said Dr. Amna Hussain. “I am here to help parents become more comfortable and feel equipped on this unique journey called parenthood.”

Since Baby Dove entered the baby care market in 2017, the brand has aimed to bring the 60-year superior care credentials of Dove to the most delicate skin – offering a unique product range that addresses diverse skin types.

The #BabySkin Advice series will run from February 28 through March. Visit Dove.com and @BabyDoveCare to learn from trusted sources and consider making the switch to Baby Dove. Baby Dove Rich Moisture Collection is available now at retail stores nationwide.

* Our nutrients are identical to those naturally found in skin

About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world’s most beloved beauty brands.

Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove’s mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.

For 60 years, Dove has been committed to broadening the narrow definition of beauty in the work they do through a series of actions, including:

Supporting diverse imagery in media and advertising via The ‘Dove Real Beauty Pledge:

• Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type and style.
• Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
• Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.

Ending race-based hair discrimination via The CROWN Act:

• The CROWN Act is a law that prohibits race-based hair discrimination, which is the denial of employment and educational opportunities because of hair texture or protective hairstyles including braids, locs, twists or bantu knots.
• Dove co-founded the CROWN Coalition partnership in 2019 with the National Urban League, Color Of Change, and Western Center on Law & Poverty to advance The CROWN Act.
• Dove is committed to progressing The CROWN Act until hair discrimination is abolished in all 50 states and at the federal level. To date, 18 states and 43 municipalities have enacted the CROWN Act or similar legislation into law.

About Baby Dove

Baby Dove entered the baby care market in 2017 – with the aim to bring something very different in terms of superior care to baby skin. Baby Dove was created from the long, trusted heritage of Dove, with the goal to bring the 60-year superior care credentials to the most delicate skin: baby skin. Baby Dove® is available nationwide in food, drug and mass outlet stores. 

About Unilever
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic global brands like Dove, Lifebuoy, Knorr, Magnum, OMO and Surf; and other brands such as Love Beauty & Planet, Hourglass, Seventh Generation and The Vegetarian Butcher.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it is at the heart of how we run our company today.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

• Improving the health of the planet
• Improving people’s health, confidence, and wellbeing; and
• Contributing to a fairer and more socially inclusive world.

While there is still more to do, we are proud to have been recognized in 2020 as a sector leader in the Dow Jones Sustainability Index and – for the tenth-consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.

For more information about Unilever and our brands, please visit www.unilever.com.

Contact:
Lisa Fernandez | [email protected]

¹ Baby Dove x 4th Trimester Project Maternal Mental Health Whitepaper Delivered by the 4th Trimester Project Team at UNC Chap

SOURCE Baby Dove